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Google launches new analytics tools – Google Attribution a new product to answer the question that has challenged marketers for ages, “Is my marketing working?” For the first time, Google Attribution makes it possible for every marketer to measure the impact of their marketing across devices and across channels -- all in one place, and at no additional cost.

Self-driving taxi’s could be the next big thing to shake up the transport market.  In a bid to become the ‘total recall’ taxi of today, US taxi hailing business Lyft has formed a partnership with the Google owner's self-driving car unit Waymo to help develop self-driving vehicles.

Transport app Citymapper has moved into real life vehicles, with a new bus “SmartBus” App, with an aim to “redesign the bus”, both in terms of how one looks and how it operates.

Is your local getting boring? Do you get sick of the same four walls? Well, your local maybe changing to house a hive of competitive VR gaming, with the advent of VR games specially designed for pubs.

Healthywork.org.uk, the fast growing occupational health consultancy, has appointed Alchemy Interactive to create a bespoke digital marketing campaign. The aim is to raise local awareness of the service offered by Healthywork.org.uk using a targeted social media campaign as well as improving the site’s SEO rankings.

Is instore about to get a facelift?. Coca-Cola has launched in-store display systems that show personalised messages to approaching shoppers, based on data on their smartphones Powered by Google Cloud technologies and works on any HDMI-ready display , this new digital sales aid serves as grocery store aisle “end caps”, restaurant menu boards, and even interactive cinema posters, And can be used to deliver personalised and custom branded video, messages and e-coupons to shoppers.

With the anticipation for this year’s HERO CPL (Caribbean Premier League) hotting up the hugely popular cricketing league has appointed Alchemy Interactive to manage their 2017 digital marketing campaign.

At Alchemy Interactive we do anything digital, whether it’s web development, brand awareness, SEO (we’re really good at this), Email Marketing or Social Media and Content Marketing.

  (Image by Automotive Social, licensed under CC BY 2.0.)

Social Media Marketing is colossal and any business not doing it is missing a trick. Whether you are a global brand or a small local business it’s simple to get your message across consistently via all the platforms that are out there.

Alchemy are really good at SEO – we stay up to date with this moving target because we have to. If you don’t keep the eye on the ball you can never score. Do you know the importance of AMP, 301 redirects or HTTPS? We do, and we’ve created a briefing document for our clients to keep them up to speed.