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Here are ten tried and tested Instagram marketing tips to boost brand awareness and drive engagement. Topics discussed include creating an Instagram Business Account, using free Instagram tools, performance tracking, among others. 

Recently, while responding to a query regarding the role of H1 headings on Google Webmaster Hangout, John Mueller, Webmaster Trends Analyst at Google, mentioned that heading tags were just great for a host of reasons, but they aren’t crucial with respect to search engine rankings.

Unlike the search engine optimisation (SEO) we all know about, forensic SEO is a bit different. It is somewhat like the task of a detective.

Google has recently added New Structured Data Report, specific to Breadcrumbs, to its Search Console web service. This addition will allow site owners to instantly see if the breadcrumb markup has been installed in the correct manner.

Over the last 20 years the world wide web landscape has changed substantially, and consumer behaviour has radically changed even more. Web technologies now dominate the way we communicate, the way we consume information, the way we shop, and the way we gather information to make decisions both online and also in the “real” world.

On January 17^th 2017 Google announced “that starting in July 2018, page speed will be a ranking factor for mobile searches.” They go on to say “The “Speed Update,” as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries.

Current Web Trends

Every designer wants to be up to date with the latest in the field, and it is also good to know about current trends in the market. In addition to the usual responsive website, a design should above all be unique.

Google Guidelines state;

“No one can guarantee a #1 ranking on Google”

Matt Cutts of Google is on record as saying;

SEO is tough. No, it’s easy… You have to read through a pile of stuff to get some idea of the complexity involved. All companies out there want to be on page one of google when a punter keys in a search that relates to them.

What are bots? There are a few definitions..

From Wikipedia.. “An Internet bot, also known as web robot, WWW robot or simply bot, is a software application that runs automated tasks (scripts) over the Internet.