Social Media

Facebook changes name to Meta: Mark Zuckerberg announces company to rebrand as it moves to the metaverse

Today’s marketers can’t even imagine a digital marketing campaign without social media, given the phenomenal rise of the latter in the last couple of years.

Here are ten tried and tested Instagram marketing tips to boost brand awareness and drive engagement. Topics discussed include creating an Instagram Business Account, using free Instagram tools, performance tracking, among others. 

We all get caught up in the vanity of marketing. We like to know how many page views our last post got or how much time visitors spend on our site. These numbers might look impressive on paper, but they don’t indicate how content is driving our bottom line.

The UK general election result was a surprise to a huge number of people and many groups and organisations are looking in depth at what caused the opposite to what we and Theresa expected – a Tory landslide.

  (Image by Automotive Social, licensed under CC BY 2.0.)

Social Media Marketing is colossal and any business not doing it is missing a trick. Whether you are a global brand or a small local business it’s simple to get your message across consistently via all the platforms that are out there.

Many small businesses have a website that is their brochure and a lot of small businesses don’t know if anyone looks at it. They probably have social links on the page but who clicks on those?

Andy Murray's victory in the men's singles competition at Wimbledon on 7th July, was an occasion not only because he was the first British man to win Wimbledon in 77 years but also his win has become one of the most tweeted moments in history. Let’s get him to top position!

Owners of Play.com - Rakuten reports consumer interest in social shopping is up around the world, with almost half of consumers (45%) actively recommending products on social media sites.

That all important next step, after you've listened to what's being said and having chosen your niche market, you should have had people start to follow you and striking up some conversations.