Google gets support for AMP from Facebook

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Facebook is rolling out support for AMP as part of its open source Instant Articles software development kit, with an aim to reinvigorating support for its Instant Articles; a new publishing format with an aim to be delivered super-fast to readers.

The company’s new SDK will have an extension that allows publishers to create content in the Instant Articles, AMP, and Apple News format.

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Support for Google’s AMP will be rolled out first, with support for Apple News coming in a few weeks.

Facebook’s SDK will work by building AMP and Apple News pages with the same mark-up used to build Instant Articles. In addition, it will include the unique customisation options offered by each publishing format.

What is AMP?

AMP is a Google initiative with the aim of speeding up the delivery of content through the use of stripped down code known as AMP HTML. Put simply, AMP is a way to build web pages for static content that allows the pages to load much faster than regular HTML. Many media publishers such as newspapers and magazines are already using AMP.

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