Our last article was "What's the value of SEO" which defined what it was and debated whether you should partake in it.. the emphatic answer was yes. PPC (Pay per click) is another method of getting your page up on page one of Google or Bing.. but which one do you go for? Well – it's easy – you have to embrace each method.
Key the phrase 'SEO' into Google and it comes back with 514million results, Topsy tells me there are 814k tweets containing the phrase in the last 30 days (1.3k in the last hour)… So it’s a huge subject. It’s self-sustaining and self-perpetuating. It’s a beast that’s going to roll and roll.
When you think of designing your new website, chances are that you are thinking of a website with bells and whistles – flash movies, stunning images, streaming audio – the works! But, these attractive design elements may be negatively affecting your search engines rankings.
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