Guardian Comes Top of Mobile News Usability Study

Well done to The Guardian News, which has come out best in delivering the best mobile news experience, according to a new report from EPiServer.

Mobile News at its Best

The mobile news study assessed the mobile websites and apps of 12 of the UK's top news publishers*, with The Guardian providing impressively fast browsing, easy to locate stories with clear headlines and GuardianWitness, an innovative citizen journalism app for iPhone and Android.

Consumer behaviour analysis suggests it's a crucial time for publishers to refine their mobile offerings. Almost half (47%) of smartphone and tablet users primarily turn to mobile to keep up with the headlines. Mobile is also the preferred method of consuming news for 42%, ahead of print (19%) and desktop websites (23%).

Scores of the top ten UK news publishers

1. The Guardian - 87%
2. The Independent, I - 82%
4. Daily Record - 80%
5. Daily Telegraph - 79%
6. Daily Mirror - 78%
7. The Sun - 64%
8. Daily Mail - 49%
9. Daily Express - 47%
10. The Times - 47%

Responsive mobile friendly sites are the way to go!