Latest tech

After being in the development phase for almost 9 years, Joomla 4 finally rolled out on 17 Aug, 2021. On its 16thbirthday, Joomla – the globally popular, award-winning CMS (content management system) witnessed an upgrade from version 3 to version 4.

While there has been a lot of guesses and apprehensions regarding Google’s November 2019 Local Search Update, the search giant has now finally confirmed the same. Here are some key points to know about the update and why it is important for marketers.

Google’s November 2019 updates recently confirmed by John Mueller, Webmaster Trends analyst at Google, due to which, several websites have been reported to lose their rankings.

In view of the fact that Google is considering the BERT update as one of the biggest leaps forward in the history of Search, let’s see what it is and whether we need to optimize for BERT.

Of late, Google has rolled out a few updates for its Merchant Center with the aim to simply how retailers get their product information on Google properties.

Google has recently added New Structured Data Report, specific to Breadcrumbs, to its Search Console web service. This addition will allow site owners to instantly see if the breadcrumb markup has been installed in the correct manner.

Over the last 20 years the world wide web landscape has changed substantially, and consumer behaviour has radically changed even more. Web technologies now dominate the way we communicate, the way we consume information, the way we shop, and the way we gather information to make decisions both online and also in the “real” world.

On January 17^th 2017 Google announced “that starting in July 2018, page speed will be a ranking factor for mobile searches.” They go on to say “The “Speed Update,” as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries.

Google Guidelines state;

“No one can guarantee a #1 ranking on Google”

Matt Cutts of Google is on record as saying;

What are bots? There are a few definitions..

From Wikipedia.. “An Internet bot, also known as web robot, WWW robot or simply bot, is a software application that runs automated tasks (scripts) over the Internet.