Our Work – Develop website for Icecool Diamonds - Alchemy Interactive
Icecool Diamonds


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Icecool Diamonds are the design division of H.Goldie & Company, one of the oldest and most established diamond brokers in Hatton Garden. They create bespoke jewellery to a customer’s exact design specifications.

The Challenge

The demand for bespoke jewellery has never been greater. Media, and particularly social media, coverage of the latest celebrity’s unusual engagement ring has prompted not only replica’s to quickly emerge on the high street, but demand for more adventurous designs by otherwise high street shoppers.

Icecool Diamonds offer this service, but needed to raise their profile, and tackle one of the biggest misconceptions about bespoke jewellery – that it’s not necessarily the more expensive option. Indeed, Icecool Diamonds can make a ring to the same high quality and level of exquisite craftsmanship for around 20% less than would be paid for a similar design in some of the famous stores around Bond Street.

Icecool Diamonds
Icecool Diamonds

The Solution

As well as creating a dazzling website to profile Ice Cool Diamond’s bespoke offering, a social media campaign was devised to prompt awareness, and be able to respond quickly to the latest celebrity selfie or rock shot.




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