The Optrex brand (Owned by Reckitt Benckiser) had been synonymous with eye care for over 75 years in the UK but with a number of challenges facing the brand it was apparent that to achieve their target of a 50% market share, a new web strategy was in order.
Online communications were deemed to be pivotal in taking the brand forward and so the task was to create an eye-catching, engaging and informative web presence.